While working at OneMagnify I was tasked with creating tradeshow standee banners for a Tyvek product. This is a good project to show off because it was a quick-turnaround job with a solid number of iterations and variations. I started with 9 quick mockups and my art director Steve and I whittled them down to two options to send to the client.
1
9 quick mockups with not much to go on but the "New Tyvek 40L" brochure which has a prominent "over/under" design aesthetic. Technipaq is a manufacturer of sterile device packaging made using Tyvek, so this banner was to go at their booth, not Tyvek's.
2
Refining designs based on feedback from original 9.
3
Further refining previous designs, further simplifying text content and message, adding graphics.
4
Simplifying message and removing extraneous graphics, trying new imagery to focus more on professionals.
5
Feedback: “Keep banners as simple as possible and make sure the ‘free sample’ text is front and center”.
6
Final edit: “Amplify Technipaq logo and bring back the red”.
